Experience & Innovation

Expeditions in business, no matter how bold or routine, require the leadership of seasoned travelers. With IDC, you’ll have a team of full-service marketing communications and business development experts at the helm.

As a company, IDC has more than 30 years’ experience commanding the ship of B2B marketing. As individuals, we thrive on conquering unique client challenges with new strategies and breakthrough creative.

idc Chartered Ground

Home: Lafayette, Indiana
Territories: Michigan, Ohio, Indiana, Illinois and Wisconsin
Client Base: Primarily companies in the range of $50–$250 million in annual sales

Specialties:
Agriculture, Foodservice, Industry (including: manufacturing, processing, utilities, etc.) and Professional Services (including: financial, healthcare, insurance, etc.)

Other Areas:
Consumer Markets, Education, Sports Apparel, Government
—and more

Cargo & Supplies

Everything you need for your journey is right here at IDC.
We can map your business-marketing strategy, conceptualize every tactic and pin down all the details along the way.

Art Direction
Audiovisual Presentation
Brand Name & Design
Collateral Materials
Convention & Meeting Planning
Corporate Identity
Dealer Sales Promotion Programs
Digital Publishing
Direct Response Mail Programs
E-commerce
Focus Groups
Incentive Programs
Marketing Communications Budgeting
Marketing Communications Planning
Market Research
Media Planning

Merchandising Services
Original Art
Packaging
Photography
Print Ads
Product Design & Development
Public Relations
Sales Presentations
Signage Programs
Speeches
Surveys
Sweepstakes & Contests
Trade Shows
Website Design & Development
—and much more

Ahoy!

Let’s go to work.
Call (765) 423-5469
Fax (765) 423-4440
E-mail idc@idc-marketing.com

Mail to:
416 Main Street
P.O. Box 180
Lafayette, Indiana 47902-0180

Ready to Set Sail?
Fill out our Marketing Audit.

Strategic & Tactical

At IDC, our product is creative, but our mindset is always business. That’s why we offer much more than traditional advertising services.
Choose your vessel below to see what we mean.

Business Development—It’s much more than print and broadcast materials. Get a custom, integrated business-development plan, which may include branding, market research, new sales or distribution recommendations—and more.

Brand Development—Look to IDC for brand naming, positioning statements, brand and corporate identity design, comprehensive brand building and development strategies—and more.

Product Development—Creatively and strategically bring your goods to market and remain top of mind. Look to us for product design, engineering, prototyping, market testing, packaging and marketing support.

Nina ~ Business Development

You Know Where You Want to Go...
In a business world so big, you can take off in any of a million
different marketing directions. But as long as your company has a specific destination in mind, you must plot a logical course of action...

... We’ll Help You Get There.
IDC is your outfitter, planner and navigator to help you target and attain your business-growth goals. Whether you want to expand your market base, market awareness or market share, IDC has the ideas and the tools to make it happen.

Pinta ~ Brand Development

Claim Your Place in the Mind
Whether you’re venturing out into the world with a completely new idea or even the most basic of commodities, you need a distinctive brand. It’s the only way to effectively separate yourself from the pack and claim a place in the mind of your market.

IDC is an expert in the art and science of branding. With us on your side, you’ll know what makes a successful brand, when to abandon or beef up an existing brand, and how to leverage your brand for long-term success.

Santa Maria ~ Product Development

Making Ideas Reality
Critical to the success of any product innovation is not just the genius
of design. It’s also the marketing pragmatics that introduce and deliver this product to the world.

IDC is unique in that we offer services that accomplish both.
Employing professionals in product design, engineering and marketing, IDC is your single source for solutions on how to turn new product ideas and existing product improvements into reality.

In fact, because of our crossover into so many different industries and markets, we often discover or identify for our clients evolving market needs that actually inspire new product designs.

Seasoned & Creative

At IDC, we believe helping others achieve their goals is the best way to achieve ours. We believe in always doing the right thing, relative to our values, and in always doing our very best.

With regard to our staff, we believe in fostering the highest possible quality of work life where values replace rules, people enjoy and have fun in the work they do, and everyone is nurtured to reach their full potential as individuals and as a team.

Please follow the link at the bottom of this page to read about each member of the IDC Crew.

If you are interested in a career with IDC, please submit a PDF resume via e-mail to: idc@idc-marketing.com OR mail your resume to the address located in the Ahoy! section.

Case Studies & Samples

At IDC, our competitive edge is the ability to identify and implement solutions to the marketing needs of our clients better and faster than our competitors.

Being in business for over 30 years has helped us build an extensive body of work. Featured within the Captain’s Log are case studies that will illustrate how our full service capabilities have been utilized to develop succesful solutions for a wide range of clients in various industries.

Please follow the link at the bottom of this page to the Captain’s Log and gain some insight into how each of our capabilities can come together to help grow your business.

Interesting & Informative

Here at IDC, we strive to be good corporate citizens. We support involvement in civic and professional activities, and make time available for these pursuits.

The Crow’s Nest portion of our website is here to keep you informed of the happenings in both our business related ventures, as well as our involvement within the community.

Please follow the link at the bottom of this page to the Crow’s Nest and take some time read to about recent News and Events.