It happens all the time. Marketing gets all creative without a bottom-line business objective or strategy.
Contact idc, based in Lafayette, Indiana, for a whole-brain, results-oriented strategic marketing process that makes sure analytical left-brain reasoning drives the knock-'em dead right-brain design.
What is Strategic Marketing?
Get this. We think... No, really.
What we do—as in, what we get paid for—is the strategic thinking to develop and execute an integrated marketing campaign to launch and build brands.
Whether hired to lead the process or serve a supporting role in collaboration with other business partners, that's the simplicity of “what we do.”
Beyond that, the answer depends entirely on you and your company.
Brand Is Boss
Yes, sometimes we even have to slap our own hands. The chance to unleash our creative energy is tempting.
But we remind our clients, creativity for the sake of being creative is not the end game. And the latest marketing trend is not some boat you're missing.
All of it—genius in design, in media, in message—should hold to one critical discipline. It should be about your brand, and what makes sense within a strategic, integrated marketing plan to build it.
Grow Your Business
Look at it this way.
No one buys a hammer. They buy a picture hung on the wall.
On the surface, you might be shopping for marketing or design services. But what are you buying? You're buying increased sales and profits. You're buying the ability to control margins, penetrate new markets, take a bigger piece of the pie...
If you'd like a partner who sees your obvious goal, connect with us. And let's start building your brand.