Robert “Bob” Kennedy

Rank:
President & Founder

Command:
Account Executive

Contact:
765-423-5469 x 105
robert@idc-marketing.com

Duties:
Oversees the planning and implementation of integrated marketing communications programs for his clients.

Heads up product development initiatives.

History:
More than 37 years’ experience helping businesses solve product design and marketing problems.

Expertise:
Conceptualizing programs

Visual communications; passion for the arts

Walking in clients’ shoes and understanding client market

Off the Beaten Path:
Pilot

Recreational golfer

Home improvement workaholic

Frequently braves the Canadian Quetico

Personal Ambition:
To travel the world for pleasure instead of business.

To reform the ways of teaching art & design.

Richard Hines

Rank:
Vice President

Command:
Account Executive

Contact:
765-423-5469 x 106
richard@idc-marketing.com

Duties:
Oversees the planning and implementation of integrated marketing communications programs for his clients.

Oversees market research, public relations, media planning and placement.

History:
More than 22 years’ experience in marketing, sales promotion and market research, including client-side advertising.

Expertise:
Direct marketing

Channel and dealer marketing

Merchandising

Branding

Media

Off the Beaten Path:
Avid outdoorsman

Victory motorcyclist

Personal Ambition:
Renewed with every new account, his ambition is to grow clients’ businesses by introducing new products, opening new markets and inventing new channels of distribution.

JoAnne Clisby

Rank:
Production Manager

Command:
Budgeting and traffic

Contact:
765-423-5469 x 109
joanne@idc-marketing.com

Duties:
Manages the flow of all internal and external projects, keeping IDC on course to meet deadlines.

Handles budgeting, purchasing, customer service and vendor selection.

Monitors current trends in print and premiums.

History:

More than 17 years’ of management and sales experience in the printing business.

Expertise:
Keen knowledge of printing

Direct mail campaigns

Promotions and public relations

Off the Beaten Path:
Daily motivational force on the IDC voyage

Perennial dancer, artist, thespian in body and spirit

Master in the science of organic, edible botanicals

Personal Ambition:
Will travel to the ends of the earth to find her white knight with whom, over time, she can grow white hair.

Debra “Debbie” Green

Rank:
Senior Art Director

Command:
Creative & Quality Control

Contact:
765-423-5469 x 116
debra@idc-marketing.com

Duties:
Manages the art department and directs outside vendors. Develops concepts and creates layouts and artwork that combine images and words to deliver the client’s message.

History:
Has a portfolio of design and marketing achievements dating back more than 19 years.

Expertise:
Large, integrated marketing campaigns

Graphic identities

Advertising for technical products

Off the Beaten Path:
Volunteers on historic and prehistoric archeological expeditions that call for her husband’s expertise.

Still holds firmly to several records in athletics after 25+ years.

Maintains the office oxygenation process.

Personal Ambition:
To see her son navigate the path of life with honor and grace.

To locate the “Holy Grail” of treehouse-ready trees.

Kristy Blair

Rank:
Art Director

Command:
Creative

Contact:
765-423-5469 x 120
kristy@idc-marketing.com

Duties:
Provides computer-aided graphic design, illustration, page layout and publication design services. Involved with projects from concept through completion.

Development and design of print materials, including corporate brochures, brand identities, direct mail campaigns, image ads and packaging design.

History:
More than 8 years’ experience providing clients with unique design solutions.

Expertise:
Art direction of photography shoots

Brand Development

Design of print materials

Professional and nonprofit services accounts

Off the Beaten Path:
Regular land-of-a-thousand-lakes trailblazer

Crafty veteran

Proud parent of a ?wild? racoon named Tucker

Aquaerobics specialist

Keeper of the Catacombs of Barbie, filled with more than 180 treasures

Personal Ambition:
To dethrone the corrupt Queen Martha Stewart and establish a new, legitimate empire of domestic enhancement.

Thom Davis

Rank:
Media Director

Command:
Media buying and management

Contact:
765-423-5469 x 123
thom@idc-marketing.com

Duties:
Handles media buying and placement, as well as the coordination of product publicity and press announcements Assists AEs in market and media research

History:
Five years’ experience developing media plans for clients in a wide range of industries

Expertise:
Organization and management of complex media programs

Adding Value through experience in manufacturing industry

Off the Beaten Path:
Tireless explorer of new media technologies

Modern e-Bay mogul

Trader of fine (scrap) metals

Personal Ambition:
Be the first to ride a maglev train from Chicago to NYC

Brant Baumann

Rank:
Senior Copywriter

Command:
Creative

Contact:
765-423-5469 x 130
brant@idc-marketing.com

Duties:
Structures and writes content for brochures, print ads, press releases, websites, radio/t.v. productions, and many other marketing materials.

History:
More than 9 years’ professional experience writing copy that informs, entertains and, most of all, sells.

Expertise:
Print materials and news items

Websites

Branding and positioning

Off the Beaten Path:
Sensei in the ancient art of baseball

Tri-athlete in the domestic arena

Slightly off balance

Personal Ambition:
To one day wade through the glitzy concrete jungles of L.A. and mock the natives.

Karen Gray

Rank:
Senior Accountant

Command:
Administrative

Contact:
765-423-5469 x 108
karen@idc-marketing.com

Duties:
Accounts payable and receivable, invoicing, payroll and all corresponding tax reports.

Maintains IDC’s accounting and information management system.

History:
Vast experience in office management, including 14 years as office manager for one of the region’s most profitable businesses.

Expertise:
Master of the numerical language

Undenied bearer of common sense

Off the Beaten Path:
Horticulture specialist

Seeker of fine antiquities

Personal Ambition:
To relive her past as captain of a ship christened Corvette.

Barb Doppelfeld

Rank:
Editor & Quality
Control Manager

Command:
Quality control

Contact:
765-423-5469 x 114
barb@idc-marketing.com

Duties:
Edits and proofreads all marketing communications content—from conceptual copy through camera-ready artwork

Enters, edits and formats text to construct proposals and research reports

Maintains IDC’s house style manual, as well as style manuals for all clients to ensure consistency throughout their communications

History:
More than 20 years’ experience in all aspects of the business world

Expertise:
An expert beholder’s eye in art

Master grammarian

Off the Beaten Path:
Extremely well-known arteest

A poet who knows it

World traveler and avid race fan
(heck, could be the next Bond girl)

Personal Ambition:
To leave behind a legacy of art and benevolence